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Wide White: Christian sales and marketing

Monday, October 18, 2010

Christian sales and marketing

As a user and occasional buyer of Christian material, I wonder sometimes what Jesus thinks of the sales and marketing of all of the material to help us be like him.

It's tough to compare today's world with that of 2,000 years ago. Our economy, printing press, and internet provide an environment that makes comparison almost impossible. Yet we make many biblical applications that we maintain are cross-cultural, so what about this one?

What would his take be on our Christian book stores? Would he approve of the huge markups that so much of the material has? Or what about the deals given out in attempts to meet sales numbers, conference attendee goals, etc.?

Of course, there are many Christian pastors and authors who offer their books online via PDF or their DVD series on YouTube. They have a real desire to see their ministry reach everybody and have no regard for profit from their endeavors.

But what about all of those DVD series you can't find on YouTube? Or the personalities and musicians charging so much to hear them speak and sing?

Put another way, what if the apostle Paul had a team of 30 people responsible for editing, publishing, and marketing Letter to the Ephesians, Volume III?

What if you could pay $19.99 for the apostle John's Walking with Jesus?

Yeah, that seems weird to me too.



Blogger watchman declared,

Profiting off faith? Selling religious wares at insane mark-ups to a captive audience? Hmmm... that all sounds familiar. Oh, yeah! I heard a story about that once!

On reaching Jerusalem, Jesus entered the temple area and began driving out those who were buying and selling there. He overturned the tables of the money changers and the benches of those selling doves, and would not allow anyone to carry merchandise through the temple courts. And as he taught them, he said, "Is it not written:
" 'My house will be called
a house of prayer for all nations'? But you have made it 'a den of robbers.'"

10/18/2010 1:57 PM  

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